Applied Serendipity Limited undertook a 2 year study testing and researching home businesses. This industry is mostly unregulated and full of stories of woe. This work was designed to provide a little more fact and reality amidst the all-encompassing sales hype.
Gloucestershire, UK (PRWEB) July 19, 2007 -- The findings of this experiment (which incurred direct expenses of over $120,000) have been posted on a new website. The author, Charles Challis, has stated that the main benefit of the site will be to save prospective entrepreneurs time, money and frustration.
"4 years ago, having returned from a decade living in the African bush, I started looking at home businesses and was horrified by the amount of hype and psychological trickery being used on people," says Challis. "I decided then and there to write a guide based on practical experience. It took a year and a half to gather enough seed capital and a further two and half years of actual testing. This website is a by-product of that work.
Impartial and accurate information on the home business genre is extremely rare. Most people when they start to do any research get a deluge of adverts, obvious or subtle, all interested in making money from the reader "Impartial and accurate information on the home business genre is extremely rare. Most people when they start to do any research get a deluge of adverts, obvious or subtle, all interested in making money from the reader," says Challis. "That is why this website has no sales pages or affiliate links to any product."
The new website outlines what Mr Challis feels to be the most important factors that potential entrepreneurs should take into account before they part with any money on a home business. "It may not be everything, but I know with the utmost certainty that it will help a lot of people to keep hold of their money," says Challis. "There are several myths that are dispelled, and hopefully a little qualification and objectivity on the other information sources."
"Perhaps the most unexpected observation/discovery was that human temperament is one of the pivotal factors determining success or failure," says Challis. "This is something that does not sell well. In fact many of the key aspects people need to be aware about do not sell well, or are not received well."
When asked if the research showed the best home business, Challis responded "That is a very common question, but it is also the wrong one, as it is subjective. Good options are extremely rare, but the key is in deciding if a good option is a positive match for a particular individual. Unfortunately many people make a decision based on potential profit, rather than making an assessment on whether the business is a good match for them."
The web site highlights some of the experiences and observations that were made during this practical experiment. It contains more details about the various businesses or industries that are likely to be encountered.
In summary this new website is a holistic, impartial information source that can aid those interested in starting a home business.
Those who want additional information can visit http://www.home-business-consultant.com.
About Applied Serendipity:
Applied Serendipity Limited was founded to investigate the home business industry and to publish a guidebook based on the practical trials and observations undertaken.
Contact:
Charles Challis
Applied Serendipity Limited
http://www.home-business-consultant.com
